Under Armour

The Under Armour brand was established by football coach Kevin Plank, in 1996. The company is headquartered in Baltimore. It has been present in Europe since 2004.
The Company’s first product was the so-called HeatGear compression t-shirt, which is still a very important element of its product range. The Company has always been focusing on athletes and innovative technologies developed to meet their needs.

The Company’s priority product categories include products for activities such as fitness/training, running, basketball, golf and now what is called sportstyle, for everyday use.

Some of the most important international Under Armour athletes (some retired but still in close contact with the brand): Michael Phelps, Stephen Curry, Tom Brady, Lindsey Vonn, Anthony Joshua, Teddy Riner and, though not specifically a top athlete, yet but by now probably their most well-known international face, Dwayne “The Rock” Johnson.

Hungarian athletes sponsored by Under Armour include, among others, Hedvig Karakas, Réka Rubint, Áron Szilágyi, Dominik Illovszky, András Benk and the Budapest Wolves team.